Marketing services
Social that builds brand — and drives results.
Content calendars, creative production, and paid social programs that keep your brand visible, credible, and driving measurable engagement and conversions.
40+ Social programs
2.8× Avg. engagement lift
6 Featured reviews
12+ Posts per month
The challenge
Sound familiar?
- Inconsistent posting and off-brand creative across platforms
- Organic reach declining without a paid amplification strategy
- No connection between social activity and website traffic or leads
- Internal team lacks bandwidth for production and community management
- Paid social spend without clear creative testing or audience strategy
Overview
Organic credibility + paid performance
Social media should support business goals — not just post counts. We plan content, produce creative, and run paid programs tied to awareness, engagement, and conversion.
Feeds move fast. Brands that win combine a consistent organic presence with paid creative tested against real audiences — not one-off boosted posts hoping for traction.
Krivon builds social programs around your content pillars: educational, proof, product, and culture — formatted for each platform's strengths. Creative is produced in batches so you're never scrambling week to week.
Paid social integrates with landing pages and tracking so engagement translates to measurable outcomes — traffic, leads, or sales — not just likes.
Capabilities
How we deliver social media marketing
Content strategy & calendars
Monthly plans aligned to campaigns, seasons, and product launches — with platform-specific formats.
Consistent presence
Creative production
Static, carousel, and short-form assets designed on-brand — with templates for rapid iteration.
Scroll-stopping creative
Organic community management
Posting, scheduling, and engagement protocols — with escalation paths for customer service issues.
Active brand voice
Paid social campaigns
Meta, LinkedIn, and TikTok ads with audience testing, creative rotation, and budget optimization.
Scaled reach
Short-form video direction
Reels, Stories, and TikTok briefs — scripted and edited for platform-native performance.
Higher watch-through
Social analytics
Reach, engagement, click-through, and conversion reporting tied to business KPIs.
Prove social ROI
Engagements
Ways we can work together
Organic social retainer
Strategy, content production, and publishing — build audience and credibility.
Ideal for: Brands investing in long-term presence
Paid social + creative
Campaign management with fresh creative tested monthly.
Ideal for: DTC, B2B, and lead-gen focused brands
Launch campaign package
6–8 week burst for product launches, events, or seasonal pushes.
Ideal for: Time-bound marketing initiatives
Deliverables
What's included
- Social audit & competitor benchmark
- Content pillar strategy & monthly calendar
- Creative asset production (scope-based volume)
- Copywriting and hashtag research
- Scheduling and publishing management
- Paid social campaign setup and optimization
- UTM tracking and landing page alignment
- Monthly performance report and recommendations
Tools & platforms
Technology we work with
Paid + organic
Meta Business Suite
B2B paid
LinkedIn Campaign Manager
Scheduling
Later / Sprout Social
Creative
Canva / Figma
Attribution
GA4 UTM tracking
Results
Related work & outcomes
Fashion retail paid social
Seasonal creative sets for Meta with modular templates for rapid testing.
+42% CTR
B2B LinkedIn carousel series
Thought-leadership carousels driving demo requests for a SaaS brand.
3.1× leads
Hospitality story ads
UGC-style creative for booking campaigns across Meta and Google.
+28% booking clicks
Our process
From first call to ongoing growth
01
Discover
Audit performance, audience, and competitors — recommendations start from data, not assumptions.
02
Plan
Roadmap, KPIs, and milestones agreed before production so everyone knows what success looks like.
03
Build
Design, development, or campaign setup in focused sprints with reviews at every gate.
04
Grow
Launch, measure, optimize, and scale — reporting in plain language your leadership team understands.
Choosing the right service
Social media vs. PPC search
Social excels at awareness, consideration, and visual storytelling. Search PPC captures high-intent demand. Most programs use social to build audience and retarget, while search closes bottom-funnel intent.
Related services
Explore more
PPC Services
Search and social campaigns structured for testing, learning, and scale — with reporting tied to cost per lead and reven…
Logo & Brand Book
We craft logos, color systems, typography, and brand guidelines your team can apply across web, social, sales, and print…
Lead Generation
We connect creative, landing pages, paid media, and follow-up systems so leads arrive warmer and sales teams spend time …
FAQs
Common questions about social media marketing
Which platforms do you manage?
Meta (Facebook & Instagram), LinkedIn, TikTok, and X — prioritized based on where your audience engages.
Do you create all creative in-house?
Yes for static, carousel, and short-form. Video production beyond UGC-style may involve scoped partners.
How many posts per month?
Typically 12–20 organic posts across platforms, plus paid creative variants. Volume is scoped to your plan.
Can you manage paid and organic together?
Yes — and we recommend it. Organic builds credibility; paid amplifies what works.
Do you respond to comments and DMs?
Community management can be included. We define escalation protocols for support and sales inquiries.
How do you measure social ROI?
Engagement quality, website traffic, leads, and revenue attributed via UTM and platform conversion tracking.
Can you work with our brand guidelines?
Absolutely. We extend existing brand systems into social templates and paid creative.
How do we get started?
Share your handles, goals, and examples of content you admire. We'll propose a plan on a discovery call.