Marketing services
Paid campaigns that learn fast and scale smart.
Search and social campaigns structured for testing, learning, and scale — with reporting tied to cost per lead and revenue.
50+ Ad accounts managed
38% Avg. CPL improvement
6 Featured reviews
$2M+ Annual ad spend managed
The challenge
Sound familiar?
- Rising CPCs without improvement in conversion rate or lead quality
- Ad account structure too complex (or too flat) to optimize effectively
- Traffic sent to homepage instead of dedicated landing pages
- No conversion tracking — optimizing for clicks instead of revenue
- Previous agency couldn't explain where budget went or what to test next
Overview
Paid media tied to pipeline — not clicks
Paid media only works when structure, creative, and landing pages work together. We build campaigns you can optimize with confidence — and report in terms finance understands.
Throwing budget at broad keywords and generic ads burns cash fast. We structure accounts for clarity: campaigns by intent, ad groups by theme, and ads tested systematically against landing page offers.
Krivon pairs PPC with conversion-focused landing pages and tracking — so every optimization ties to cost per lead, demo, or sale. Search captures demand; social and display build consideration and retarget warm audiences.
Monthly reporting shows spend, conversions, and recommendations — not vanity metrics. You always know what we tested, what worked, and what we're scaling next.
Capabilities
How we deliver ppc services
Google Search & Shopping
High-intent keyword campaigns, negative keyword discipline, and shopping feeds for e-commerce.
Capture active demand
Meta & social ads
Prospecting and retargeting with creative testing across audiences, placements, and formats.
Scale awareness + retargeting
LinkedIn B2B campaigns
Account-based and job-title targeting for demo and lead-gen offers with longer sales cycles.
Reach decision-makers
Landing page alignment
Message match between ad copy and landing pages — built or optimized by our team.
Higher Quality Score & CVR
Tracking & attribution
Conversion actions, offline imports, and CRM feedback loops for true ROAS visibility.
Optimize to revenue
Continuous testing
Structured experiments on bids, audiences, creative, and offers — documented learnings each month.
Compounding performance
Engagements
Ways we can work together
PPC management retainer
Ongoing campaign management, testing, and reporting across channels.
Ideal for: Brands with consistent monthly ad spend
Account rebuild & launch
Restructure existing account or launch new with tracking and landing pages.
Ideal for: Teams inheriting messy accounts or starting paid for first time
Landing page + ads sprint
New offer with dedicated LP and 90-day paid test budget.
Ideal for: Product launches and market tests
Deliverables
What's included
- Account audit & competitive review
- Campaign structure & keyword/theme map
- Ad copy and creative (scope-dependent)
- Conversion tracking setup & verification
- Landing page recommendations or build
- Bid strategy and budget allocation plan
- Weekly optimization & monthly strategy call
- Performance dashboard with CPL/ROAS metrics
Tools & platforms
Technology we work with
Search & shopping
Google Ads & Merchant Center
Social paid
Meta Ads Manager
B2B
LinkedIn Campaign Manager
Tracking
GA4 & Google Tag Manager
Reporting
Looker Studio
Optimization
Optmyzr / scripts
Results
Related work & outcomes
B2B SaaS search + LinkedIn
Restructured Google account and demo-focused LinkedIn campaigns.
−35% cost per demo
Local service lead gen
Geo-targeted search with call tracking and form conversion optimization.
3× qualified calls
Our process
From first call to ongoing growth
01
Discover
Audit performance, audience, and competitors — recommendations start from data, not assumptions.
02
Plan
Roadmap, KPIs, and milestones agreed before production so everyone knows what success looks like.
03
Build
Design, development, or campaign setup in focused sprints with reviews at every gate.
04
Grow
Launch, measure, optimize, and scale — reporting in plain language your leadership team understands.
Choosing the right service
PPC vs. SEO
PPC delivers immediate visibility for high-intent searches and precise audience targeting. SEO compounds organic traffic over time with lower marginal cost per lead. Most growth strategies use PPC for speed and SEO for long-term efficiency.
Related services
Explore more
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Social Media Marketing
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FAQs
Common questions about ppc services
What's the minimum ad spend you work with?
We typically work with accounts spending $3k+/month in media. Smaller budgets are better suited to focused sprint engagements.
Do you charge a percentage of ad spend?
We use fixed management fees scoped to account complexity and channels — transparent and predictable.
Will you use our existing Google Ads account?
Yes. We audit, restructure if needed, and improve — preserving historical data where valuable.
Do you create ad creative?
Yes — copy, static images, and briefs for video. Creative volume scales with retainer scope.
How often do you optimize campaigns?
Continuous monitoring with weekly bid and budget adjustments; strategic reviews monthly.
Can you track offline conversions?
Yes. CRM imports and call tracking connect ad clicks to closed deals where data is available.
Do you manage Meta and Google together?
Yes. Cross-channel strategy with unified reporting and budget recommendations.
How do we get started?
Share access to ad accounts (or goals if starting fresh), monthly budget, and conversion targets. We'll audit on a discovery call.