Case study

Paid social creative that moved inventory — not just impressions.

A fashion retailer with six stores was burning budget on generic catalog ads. We rebuilt their paid social program around seasonal drops, UGC-style creative, and audience tiers tied to margin — turning scroll-stoppers into measurable online and in-store sales.

  • Paid social
  • Fashion retail
  • Creative testing
  • Meta ads
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Fashion Retail Paid Social — Krivon Technologies case study
−34% Cost per purchase
2.6× Return on ad spend
18 Creative variants tested
6 Store locations supported

Client: Multi-location apparel retailer

The challenge

Where they started

The client's in-house team was boosting product posts without a testing framework. Creative fatigue set in within two weeks of each campaign, and performance varied wildly between locations. Seasonal collections launched late because asset production couldn't keep pace with merchandising.

  • Catalog ads looked identical to competitors — no distinct brand voice in the feed
  • No separation between prospecting and retargeting creative, inflating CAC on cold audiences
  • Store-level promotions weren't reflected in ad copy until days after in-store signage went up
  • UGC and influencer content sat unused because it wasn't formatted for paid placements
  • Reporting showed clicks and reach, but leadership couldn't tie spend to sell-through by collection

Our approach

What we did

01

Audit & audience map

Reviewed 90 days of account history, margin by category, and store catchment data to define prospecting, retargeting, and loyalty tiers.

02

Creative system build

Designed modular templates for drops, sale events, and evergreen staples — with hooks, overlays, and CTA variants for rapid A/B testing.

03

Production sprints

Shot on-location content and repurposed UGC into 9:16 and 1:1 formats. Each drop shipped with three hook variants before launch day.

04

Optimize & scale

Weekly creative refresh cycles, budget shifts toward winning hooks, and store-level reporting tied to POS promo codes.

Results

Outcomes that mattered

−34%

Cost per purchase

Prospecting CAC dropped after separating cold-audience creative from retargeting catalog formats.

2.6×

Return on ad spend

Blended ROAS across Meta and TikTok during the fall collection launch exceeded the prior quarter peak.

+52%

Add-to-cart rate

Mobile landing pages aligned to ad creative reduced bounce and improved product page engagement.

3 days

Creative turnaround

Template system cut production time from two weeks to under three days per seasonal drop.

Services involved

How we delivered

Client voice

What they said

“Krivon Technologies delivered the digital experience for Charan Car Travels, supporting online enquiries, ride bookings, service discovery, and direct customer communication.”

Charan Car Travels, Travelos client
Charan Car Travels Vijayawada, Travelos client

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