Case study
LinkedIn carousels that turned scrolls into sales conversations.
A B2B software vendor was posting static product screenshots that earned likes from employees but never reached procurement teams. We built a carousel-first content engine — insight hooks, proof slides, and CTAs tuned for decision-makers — and paired it with account-based paid distribution.
3× Demo requests
47% Carousel completion rate
−28% Cost per lead
12 ABM segments
Client: Industrial software provider
The challenge
Where they started
Marketing produced one-size-fits-all posts about product features. Organic reach was declining, and paid LinkedIn spend went to single-image ads with weak narrative structure. Sales complained that inbound leads didn't understand the use case before booking a demo.
- Product screenshots failed to communicate ROI in the first two seconds of the feed
- No editorial calendar tied to industry events, compliance deadlines, or buyer pain points
- Carousel format was unused despite strong engagement benchmarks in the sector
- Sales enablement assets weren't repurposed for social — whitepapers sat behind landing pages only
- Account lists existed in CRM but weren't reflected in paid targeting or creative personalization
Our approach
What we did
01
Message architecture
Mapped buyer personas to carousel narratives: problem slide, insight, proof, product tie-in, and soft CTA — repeatable across verticals.
02
Content repurposing
Converted case study stats, analyst quotes, and webinar takeaways into swipeable decks with consistent visual hierarchy.
03
ABM activation
Built 12 account segments with tailored cover slides and matched paid budgets to target account lists from sales.
04
Measure pipeline impact
Tracked demo form fills, content downloads, and influenced opportunities in CRM — not just social engagement.
Results
Outcomes that mattered
3×
Demo requests
Qualified inbound demos tripled within one quarter of carousel-first publishing and ABM paid support.
47%
Carousel completion rate
Swipe-through rates far exceeded prior single-image benchmarks on the same audiences.
−28%
Cost per lead
Better creative relevance lowered CPL on sponsored content without shrinking audience size.
Services involved
How we delivered
Social Media Marketing
LinkedIn organic and paid programs for B2B lead generation.
Lead Generation
Content-led demand programs with gated assets and nurture paths.
Client voice
What they said
“Krivon Technologies supported Sri Manikanta Travels with a travel-focused website experience covering ride enquiries, fleet presentation, airport transfers, local travel, and outstation services.”
More work
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