Marketing services
Leads that sales actually wants to call.
We connect creative, landing pages, paid media, and follow-up systems so leads arrive warmer and sales teams spend time on qualified conversations.
35+ Funnel programs
52% Avg. CPL reduction
6 Featured reviews
3× Typical lead volume lift
The challenge
Sound familiar?
- Paid spend generates form fills but sales says leads are unqualified
- No dedicated landing pages — traffic hits homepage and bounces
- Follow-up is manual, slow, or leads fall through the cracks
- Can't attribute which channel or offer drives closed deals
- Marketing and sales disagree on what a 'good lead' looks like
Overview
Full-funnel systems — not isolated tactics
Lead gen fails when channels work in silos. We build full-funnel systems — offer, page, traffic, capture, nurture, and sales handoff — measured end to end.
Volume without quality wastes budget and burns sales trust. We start by defining lead criteria with your revenue team — then build offers, pages, and campaigns that attract people who match.
Krivon designs conversion paths for each stage: awareness content, consideration assets, and high-intent landing pages for paid campaigns. Forms, chat, and calendar booking integrate with your CRM so nothing gets lost.
We optimize the full loop — cost per lead, lead-to-opportunity rate, and pipeline influenced — not just top-of-funnel form submissions.
Capabilities
How we deliver lead generation
Offer & ICP alignment
Workshops with sales to define ideal customer profiles, offers, and qualification criteria before campaigns launch.
Leads sales accepts
High-converting landing pages
Campaign-specific pages with proof, objection handling, and single CTAs — not generic homepage traffic.
Higher conversion rate
Paid traffic orchestration
Google, Meta, and LinkedIn campaigns structured around offers with proper tracking and budget allocation.
Efficient spend
Email nurture sequences
Automated follow-up for leads not ready to buy — keeping your brand top of mind until timing is right.
Recover lost leads
CRM integration & routing
Leads scored, assigned, and notified in HubSpot or your CRM with source attribution intact.
Zero dropped leads
Funnel analytics
Dashboards from click to close — CPL, MQL rate, SQL rate, and pipeline by channel.
Full visibility
Engagements
Ways we can work together
Landing page + campaign launch
Single offer funnel with paid traffic and tracking — fast path to learning.
Ideal for: Testing a new market or offer
Multi-channel lead gen retainer
Ongoing paid, organic, and nurture optimization across the funnel.
Ideal for: B2B and service businesses scaling pipeline
Sales-marketing alignment sprint
Define SLAs, scoring, and handoff before scaling spend.
Ideal for: Teams with volume but poor lead quality
Deliverables
What's included
- ICP & offer strategy workshop
- Landing page design and development
- Campaign structure and creative (paid scope)
- Form, chat, and calendar integration
- CRM setup and lead routing rules
- Email nurture sequence (scope-dependent)
- UTM taxonomy and attribution model
- Monthly funnel performance reporting
Tools & platforms
Technology we work with
CRM
HubSpot / Salesforce
Paid
Google Ads & Meta Ads
Landing pages
Unbounce / custom LPs
Nurture
Klaviyo / HubSpot email
Analytics
GA4 & CRM attribution
Scheduling
Calendly / Chili Piper
Results
Related work & outcomes
B2B SaaS demo funnel
LinkedIn + Google campaigns to modular landing pages with CRM scoring.
3.1× qualified demos
Insurance technology lead program
Multi-step qualification form with paid search and retargeting.
−41% cost per SQL
Real estate developer inquiries
Location-specific landing pages with brochure download nurture.
2× brochure-to-tour rate
Our process
From first call to ongoing growth
01
Discover
Audit performance, audience, and competitors — recommendations start from data, not assumptions.
02
Plan
Roadmap, KPIs, and milestones agreed before production so everyone knows what success looks like.
03
Build
Design, development, or campaign setup in focused sprints with reviews at every gate.
04
Grow
Launch, measure, optimize, and scale — reporting in plain language your leadership team understands.
Choosing the right service
Lead gen vs. SEO alone
SEO builds organic pipeline over time. Lead generation adds paid landing pages, offers, and nurture for immediate volume while SEO compounds. Most B2B programs combine both for balanced pipeline.
Related services
Explore more
PPC Services
Search and social campaigns structured for testing, learning, and scale — with reporting tied to cost per lead and reven…
CRM Solutions
CRM setup, pipeline design, and automation that connect marketing to sales — so every inquiry is captured, scored, and n…
Conversion Optimization
We audit journeys, test messaging and layouts, and remove friction so more visitors become leads, demos, and customers.…
Travelos by Krivon
Trusted by travel businesses
Krivon Technologies helps car rental and travel operators launch Travelos-powered websites with online enquiries, booking flows, fleet discovery, and WhatsApp-ready customer journeys.
Travelos client stories
Charan Car Travels
Vijayawada
“Krivon Technologies delivered the digital experience for Charan Car Travels, supporting online enquiries, ride bookings, service discovery, and direct customer communication.”
City Rentals
Visakhapatnam
“City Rentals uses a Travelos-powered digital experience designed to help customers explore car rental services, submit trip requirements, and connect quickly through WhatsApp and mobile booking flows.”
Sri Manikanta Travels
Visakhapatnam
“Krivon Technologies supported Sri Manikanta Travels with a travel-focused website experience covering ride enquiries, fleet presentation, airport transfers, local travel, and outstation services.”
Sri Sai Car Travels
Vijayawada
“Sri Sai Car Travels uses a Travelos-powered website experience designed around local packages, airport transfers, outstation journeys, fleet discovery, quick enquiries, and WhatsApp bookings.”
FAQs
Common questions about lead generation
How do you improve lead quality?
We align with sales on ICP and qualification criteria, then reflect that in targeting, form questions, and landing page messaging before scaling spend.
Which channels do you use?
Google Search, Meta, LinkedIn, and organic content — chosen based on where your buyers research and convert.
Do you integrate with our CRM?
Yes. HubSpot, Salesforce, Pipedrive, and others — with source tracking, scoring, and routing rules.
How fast can we launch a funnel?
A single landing page + paid campaign can launch in 3–4 weeks. Complex multi-channel programs take 6–8 weeks.
What metrics do you report?
CPL, MQL/SQL rates, pipeline influenced, and cost per opportunity — not just form fills.
Can you work with our existing ads account?
Yes. We audit current campaigns and improve structure, creative, and landing pages — or build fresh from strategy.
Do you handle creative for ads?
Yes. Ad copy, static creative, and briefs for video — aligned to landing page offers.
How do we get started?
Share your current funnel, CRM setup, and sales goals. We'll map gaps on a discovery call.