How we partner
A clear path from first conversation to ongoing growth.
Discover, plan, build, and grow — with clear milestones, defined roles, and outcomes you can track at every stage.
Partnership model
Structured enough to trust. Flexible enough to adapt.
Every client engagement follows the same four phases — Discover, Plan, Build, and Grow — but the depth and timeline flex to your scope. You always know what's happening, what's next, and how success is measured.
Framework
Four phases, one accountable team
01
Discover
We learn your goals, audience, and current performance so every recommendation starts from reality, not assumptions.
02
Plan
We define success metrics, channel mix, and timelines — giving you a roadmap before production begins.
03
Build
Design, development, and campaign setup delivered in focused milestones with your team kept in the loop.
04
Grow
We optimize, report, and iterate so traffic, leads, and revenue keep improving after launch.
Phase by phase
What happens in each stage
01 1–2 weeks
Discover
We audit your current performance, audience, competitors, and constraints before recommending anything. Discovery is where assumptions get replaced with data.
Deliverables
- Stakeholder kickoff and goal alignment workshop
- Analytics, site, and channel baseline review
- Competitor and audience intent research
- Technical or conversion audit (scope-dependent)
- Discovery summary with prioritized opportunities
What we need from you
- Access to analytics, ad accounts, and CMS where relevant
- Brand guidelines, existing assets, and stakeholder availability
- Context on sales cycle, ICP, and past campaign learnings
Outcomes
- Shared understanding of goals and constraints
- Evidence-based list of opportunities
- Recommended scope and success metrics
02 1–2 weeks
Plan
We translate discovery into a roadmap — channel mix, milestones, budgets, and KPIs — so you can approve direction before production begins.
Deliverables
- Strategic roadmap with phased milestones
- Channel and budget recommendations
- Content, creative, or technical specifications
- Measurement plan and reporting cadence
- Project timeline with approval gates
What we need from you
- Feedback on roadmap priorities and budget guardrails
- Approvals on strategy before build begins
- Content inputs or subject-matter expert time as needed
Outcomes
- Signed-off plan before major spend
- Clear KPIs and reporting rhythm
- Aligned expectations on timeline and roles
03 2–12+ weeks
Build
Design, development, and campaign setup ship in focused milestones. You stay in the loop at key approvals; we handle production and QA.
Deliverables
- Design concepts and iterative revisions
- Development, integrations, and launch QA
- Campaign structure, tracking, and creative production
- Staging reviews and UAT support
- Go-live checklist and handoff documentation
What we need from you
- Timely feedback at milestone reviews
- Final content, legal, or compliance sign-off
- DNS, hosting, or platform access for launch
Outcomes
- Live website, campaigns, or programs on schedule
- Tracking and analytics verified pre-launch
- Team trained on what was shipped and why
04 Ongoing
Grow
After launch we monitor, test, and optimize — reporting in plain language and scaling what works. Growth is ongoing, not a one-time deliverable.
Deliverables
- Performance dashboards and monthly reviews
- A/B tests, creative refreshes, and SEO iterations
- Budget and bid optimizations for paid channels
- Quarterly roadmap updates and new opportunities
- Proactive recommendations before issues compound
What we need from you
- Participation in review calls and strategic decisions
- Sales or CRM feedback on lead quality where relevant
- Approval for tests and budget shifts within agreed limits
Outcomes
- Improving conversion, traffic, or pipeline over time
- Clear visibility into what's driving results
- A partner invested in long-term growth — not just launch day
Sample timeline
A typical 90-day engagement
Timelines vary by scope — this illustrates a common website + marketing kickoff.
Weeks 1–2
Discover
Audit, workshops, baseline metrics, opportunity map
Weeks 3–4
Plan
Roadmap, KPIs, creative/tech specs, budget alignment
Weeks 5–10
Build
Design, development, campaign setup, staging reviews
Week 11+
Grow
Launch, monitoring, first optimization cycle, monthly reporting
Tools & platforms
The stack we work with daily
Analytics
Google Analytics 4
SEO
Google Search Console
Paid media
Google Ads & Meta Ads
Sales enablement
HubSpot & CRM integrations
Design
Figma & design systems
Web & commerce
Shopify & headless CMS
Reporting
Looker Studio & custom dashboards
CRO
Hotjar & conversion tools
FAQs
Common questions about how we work
How long does a typical project take?
Discovery and planning usually take 2–4 weeks combined. Build timelines range from a few weeks for landing pages to several months for full website or multi-channel programs. We provide a detailed timeline during the Plan phase.
Do I need to commit to all four phases upfront?
Not always. Some clients start with a discovery engagement or a focused build. That said, the Grow phase is where compounding results happen — we recommend planning for optimization from day one.
How often will we communicate during a project?
You'll have a dedicated point of contact, milestone review calls, and async updates in your preferred channel. Monthly reporting continues during the Grow phase.
What if priorities change mid-project?
We build roadmaps with flexibility in mind. Scope changes are handled transparently — we'll explain impact on timeline and budget before proceeding.
Can you work with our in-house team or other vendors?
Yes. We often collaborate with internal marketing teams, developers, or specialist partners. Clear roles and integration points are defined during Plan.