Case study

Landing pages that matched every campaign — without rebuilding from scratch.

A B2B SaaS marketing team launched one-off landing pages for every campaign, creating inconsistency and slow go-to-market. We built a modular landing system — hero variants, proof modules, form layouts, and persona-specific copy blocks — so paid and content teams could ship aligned pages in hours.

  • SaaS
  • Landing pages
  • CRO
  • B2B
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B2B SaaS Landing System — Krivon Technologies case study
+56% Demo conversion rate
18 Page variants live
−62% Page build time
3.4× PPC quality score lift

Client: Enterprise workflow software company

The challenge

Where they started

Campaign landing pages were built in isolation by different contractors. Message match between ads and pages was weak. Forms asked for too much upfront, and social proof was buried below the fold. Product marketing couldn't iterate without developer tickets.

  • No shared component library — each campaign page used different layouts and CTAs
  • Ad copy promised outcomes that landing headlines didn't reinforce above the fold
  • Demo forms required company size, phone, and use case before showing product value
  • Case study logos and G2 ratings appeared inconsistently or not at all
  • Page speed suffered from unoptimized hero videos and third-party script bloat

Our approach

What we did

01

Conversion research

Reviewed heatmaps, form analytics, and sales call transcripts to identify friction and proof gaps.

02

Component library

Built reusable blocks: persona heroes, ROI calculators, logo walls, testimonial strips, and progressive forms.

03

Message match protocol

Created ad-to-page pairing guidelines so PPC and LinkedIn teams launched with aligned headlines and CTAs.

04

Test & iterate

Ran structured A/B tests on form length, proof placement, and CTA copy — documenting winners in the library.

Results

Outcomes that mattered

+56%

Demo conversion rate

Progressive forms and above-fold proof lifted demo submissions on paid traffic.

−62%

Page build time

Marketing shipped new campaign pages in hours using the modular system instead of weeks.

3.4×

PPC quality score lift

Message match and faster load times improved ad relevance and reduced CPC on core terms.

Services involved

How we delivered

Client voice

What they said

“Krivon Technologies supported Sri Manikanta Travels with a travel-focused website experience covering ride enquiries, fleet presentation, airport transfers, local travel, and outstation services.”

Sri Manikanta Travels, Travelos client
Sri Manikanta Travels Visakhapatnam, Travelos client

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