Case study

SEO architecture that turned browse traffic into buyers.

A fashion e-commerce site with thousands of SKUs was invisible for non-branded searches. Thin category pages, duplicate filters, and a slow mobile experience suppressed rankings. We rebuilt information architecture, fixed technical debt, and launched content hubs that captured style-intent traffic at scale.

  • SEO
  • E-commerce
  • Fashion
  • Technical SEO
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Fashion Retailer SEO Overhaul — Krivon Technologies case study
+89% Organic revenue
+156% Non-branded traffic
1.8s Mobile LCP after fix
340 Pages optimized

Client: National apparel e-commerce brand

The challenge

Where they started

The site had grown through acquisitions — each with different URL patterns and meta conventions. Faceted navigation created millions of crawl traps. Category pages were thin lists with no editorial context, so Google ranked aggregators and fast-fashion competitors instead.

  • Duplicate and orphaned URLs from legacy storefront migrations
  • Faceted filters indexed as separate pages, diluting crawl budget
  • Category pages lacked unique copy, sizing guides, and internal linking
  • Core Web Vitals failed on mobile product grids during peak traffic
  • Blog content was disconnected from commercial category pages

Our approach

What we did

01

Technical audit & fixes

Resolved canonical issues, noindex rules for filters, XML sitemap cleanup, and schema markup for products and breadcrumbs.

02

Category restructuring

Redesigned navigation around style, occasion, and fit intent — with unique H1s, FAQs, and cross-links on every hub.

03

Content hub launch

Published sizing guides, trend roundups, and care content linked to commercial pages for authority and conversion.

04

Performance & CRO

Improved mobile LCP on listing pages and tested PLP layouts to capture revenue from new organic sessions.

Results

Outcomes that mattered

+89%

Organic revenue

Revenue from non-branded organic search nearly doubled within nine months of relaunch.

+156%

Non-branded traffic

Style and occasion keywords drove sustained session growth after category hub publication.

1.8s

Mobile LCP

Image optimization and lazy loading brought largest contentful paint within Core Web Vitals thresholds.

Services involved

How we delivered

Client voice

What they said

“Krivon Technologies delivered the digital experience for Charan Car Travels, supporting online enquiries, ride bookings, service discovery, and direct customer communication.”

Charan Car Travels, Travelos client
Charan Car Travels Vijayawada, Travelos client

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