Website services
Identity systems your whole team can use.
We craft logos, color systems, typography, and brand guidelines your team can apply across web, social, sales, and print — without guesswork.
50+ Brands created
3 Concept directions
6 Featured reviews
4–8 Week typical project
The challenge
Sound familiar?
- Inconsistent visuals across website, social, and sales materials
- Outdated logo that doesn't work on dark backgrounds or small sizes
- No documented rules — every designer interprets the brand differently
- Rebrand needed after merger, new market, or positioning shift
- Templates missing for social, decks, and email so teams improvise
Overview
Brand systems built for scale
Strong brands aren't just logos — they're systems. We deliver identity packages that keep marketing, sales, and partners aligned as you grow.
When brand assets live in scattered folders with no rules, every touchpoint looks slightly different — and trust erodes before the first sales conversation.
Krivon builds identity systems from the ground up or refreshes what you have: logo marks, color palettes, typography pairings, imagery direction, and usage rules packaged in a brand book your team actually references.
We design for real-world application — favicons, social avatars, presentation decks, web UI, and print — so your brand looks intentional everywhere it appears.
Capabilities
How we deliver logo & brand book
Logo exploration
Multiple strategic directions with rationale — not random variations. We refine one path to final vector files.
Distinct, ownable mark
Color & typography systems
Primary and secondary palettes, type scales, and accessibility-checked contrast for web and print.
Consistent visual language
Brand guidelines document
Clear do's and don'ts for logo usage, spacing, imagery, tone, and co-branding scenarios.
One source of truth
Visual & photography direction
Mood boards, icon style, illustration rules, and photo treatment guides for marketing teams.
Cohesive creative output
Template starter kit
Social post, presentation, and email templates in Figma or Canva so teams ship on-brand fast.
Faster production
Export & handoff package
SVG, PNG, PDF, and source files organized for developers, printers, and partner agencies.
Ready for every channel
Engagements
Ways we can work together
Logo + mini guidelines
New mark with core usage rules and file package — ideal for startups.
Ideal for: Early-stage brands needing a professional foundation
Full brand identity
Logo, visual system, brand book, and template kit for growing teams.
Ideal for: Companies scaling marketing across channels
Rebrand program
Research-informed refresh with rollout plan for web, sales, and partners.
Ideal for: Established brands evolving positioning or merging entities
Deliverables
What's included
- Brand discovery workshop & positioning inputs
- 3 logo concept directions with strategic rationale
- Final logo suite (primary, secondary, icon, monochrome)
- Color palette with HEX, RGB, CMYK values
- Typography system with web and print specs
- Brand guidelines PDF (20–40 pages)
- Social & presentation template starters
- Full asset export package for dev and print vendors
Tools & platforms
Technology we work with
Design
Figma
Vector
Adobe Illustrator
Templates
Canva brand kits
Guidelines hosting
Frontify / Notion
Results
Related work & outcomes
Flooring retailer rebrand
Full identity refresh with showroom signage and web rollout.
Unified across 12 locations
Fintech startup identity
Logo, brand book, and pitch deck system for Series A fundraising.
Launched in 6 weeks
Logistics group visual system
Multi-division identity with co-branding rules for partner networks.
3 divisions aligned
Our process
From first call to ongoing growth
01
Discover
Audit performance, audience, and competitors — recommendations start from data, not assumptions.
02
Plan
Roadmap, KPIs, and milestones agreed before production so everyone knows what success looks like.
03
Build
Design, development, or campaign setup in focused sprints with reviews at every gate.
04
Grow
Launch, measure, optimize, and scale — reporting in plain language your leadership team understands.
Choosing the right service
Brand identity vs. website design
Brand identity defines how you look and sound everywhere. Website design applies that system to a conversion-focused digital experience. Many clients do both — brand first, then site — but they can be scoped independently.
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FAQs
Common questions about logo & brand book
How many logo concepts do we get?
We present three strategic directions after discovery. You choose one path; we refine through agreed revision rounds to final files.
Do we own the final files?
Yes. Upon final payment you receive full ownership of logo files, guidelines, and source assets.
Can you refresh our logo without a full rebrand?
Yes. Logo refinement projects update the mark and core assets while preserving brand equity where it matters.
Will this work for our website and social?
Absolutely. We design for digital-first use — favicons, social crops, and UI color tokens are included in the system.
Do you define brand voice and messaging?
We cover visual identity and high-level tone direction. Full messaging frameworks can be added as a copy strategy scope.
How long does a brand project take?
Logo + mini guidelines: 4–6 weeks. Full identity with brand book: 6–10 weeks depending on stakeholder review cycles.
Can you apply the brand to our website?
Yes. Many clients follow brand identity with our website design service for a seamless rollout.
How do we get started?
Share examples of brands you admire, current assets, and business context. We'll outline phases on a discovery call.