Case study
One flooring brand customers could recognize in every showroom.
A flooring retailer grew through acquisitions but still operated under four legacy identities — confusing customers and diluting ad spend. We delivered a unified rebrand: new mark, showroom signage system, vehicle wraps, and a brand book that let each location ship on-brand marketing without head-office bottlenecks.
4→1 Brand identities unified
11 Showrooms rolled out
48-page Brand book delivered
+31% Branded search lift
Client: Regional flooring showroom chain
The challenge
Where they started
Each acquired store used different logos, color palettes, and taglines on trucks, yard signs, and Google Business Profiles. National ad campaigns pointed to a website that still featured legacy sub-brand marks. Internal teams had no rules for co-branding manufacturer partners on promotional materials.
- Four distinct visual identities across showroom signage and vehicle fleets
- Website and GBP listings showed conflicting business names and logos
- Sales teams created flyers in Word with off-brand fonts and stretched logos
- Manufacturer co-op ads required brand lockups that didn't exist in any standard format
- No documented voice or photography direction for room inspiration content
Our approach
What we did
01
Stakeholder discovery
Workshopped positioning with ownership, store managers, and top sales reps to find shared values across acquired brands.
02
Identity design
Explored three strategic directions — landed on a mark that works on dark flooring samples, light walls, and small social avatars.
03
Rollout system
Specified signage tiers, vehicle wrap templates, uniform patches, and print specs for local event sponsorships.
04
Brand book & training
Delivered a 48-page guidelines PDF plus Canva templates and a rollout webinar for store marketing coordinators.
Results
Outcomes that mattered
4→1
Unified identity
All locations adopted the new brand within one quarter, including exterior signage and digital profiles.
+31%
Branded search lift
Consistent naming and GBP updates increased searches for the master brand versus legacy names.
48-page
Brand book
Documented logo usage, color, typography, photography, and co-branding rules store teams reference weekly.
Services involved
How we delivered
Logo & Brand Book
Full identity refresh with guidelines for retail, web, and showroom applications.
Website Design
Brand rollout across digital touchpoints and showroom signage coordination.
More work
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