Portfolio
Identity systems your whole organization can apply.
Logos are the entry point — but lasting brands need color systems, typography, application rules, and templates that keep marketing, sales, ops, and partners aligned as you scale.
50+ Brands created
3 Concept directions
4–8 Week typical project
6 Featured reviews
The challenge
Sound familiar?
- Multiple legacy identities after mergers or acquisitions with no unified customer experience
- Logos that fail at small sizes, on dark backgrounds, or in operational contexts like uniforms and vehicles
- No documented guidelines — every designer and store manager improvises with off-brand fonts and stretched marks
- Product UI, marketing site, and sales decks look like three different companies
- Rebrand needed for new market positioning but rollout plan across locations is unclear
Overview
From mark to rollout-ready system
When every team interprets the brand differently, trust erodes before the first conversation. We deliver identity packages built for real-world application — showrooms, fleets, decks, web, and social.
Strong identity work starts with positioning — not color picking. We workshop brand attributes, competitive white space, and application constraints before any visual exploration begins.
Krivon delivers logo suites, color and typography systems, photography direction, and brand books packaged for the teams who need them: marketing, sales, operations, and external partners.
We design for scale — favicons, social avatars, fleet livery, showroom signage, presentation decks, and web UI tokens — so your brand looks intentional everywhere it appears.
Capabilities
What we deliver in logos & brand books
Strategic logo exploration
Multiple directions with rationale — refined to a final mark that works across digital, print, embroidery, and vehicle wrap.
Distinct, ownable identity
Color & typography systems
Primary and secondary palettes, type scales, and contrast-checked values for web, print, and environmental applications.
Consistent visual language
Brand guidelines document
Clear usage rules for logo spacing, co-branding, photography, tone, and common mistakes — in a PDF teams reference.
One source of truth
Operational application standards
Fleet livery, uniform embroidery, depot signage, and packaging specs for logistics, retail, and hospitality rollouts.
Field-ready branding
Template starter kits
Social, presentation, menu, and proposal templates in Figma or Canva so teams ship on-brand without agency delays.
Faster local production
Export & handoff package
SVG, PNG, PDF, and source files organized for developers, printers, sign vendors, and partner agencies.
Ready for every vendor
Case studies
Selected projects
Each project includes challenge, approach, and measurable results.
Flooring retailer rebrand
Unified four acquired showroom identities under one mark, signage system, and 48-page brand book.
4→1 brand identities unified
Fintech startup identity
Investor-ready logo, UI tokens, and brand book for a payments infrastructure startup before Series A.
2× demo-to-pilot conversion
Logistics visual system
Modernized mark, fleet livery standards, and ops-focused brand book for a national freight operator.
200+ vehicles re-livery
Hospitality brand refresh
Master brand and sub-property lockups with photography direction for a five-resort collection.
+38% cross-property bookings
Deliverables
What a typical engagement includes
- Brand discovery workshop and positioning inputs
- 3 logo concept directions with strategic rationale
- Final logo suite (primary, secondary, icon, monochrome)
- Color palette with HEX, RGB, and CMYK values
- Typography system with web and print specifications
- Brand guidelines PDF (20–52 pages, scope-dependent)
- Social, presentation, and operational template starters
- Full asset export package for dev, print, and signage vendors
Our process
How we run logos & brand books projects
01
Brief
Goals, audience, constraints, and success metrics defined before creative or build begins.
02
Concept
Territories, wireframes, or moodboards reviewed with stakeholders for alignment.
03
Produce
Design, development, or asset production in milestones with feedback gates.
04
Launch & learn
QA, go-live, and performance review — optimization continues after delivery.
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FAQs
Common questions about logos & brand books
Do you only design logos, or full brand systems?
We scope from logo + mini guidelines for startups to full identity systems with operational standards for multi-location rollouts.
How many logo concepts do we get to review?
We present three strategic directions after discovery — not random variations. One path is refined to final files.
Can you handle rebrands across multiple locations?
Yes. We specify signage tiers, phasing plans, and train regional managers on compliance — common for retail, logistics, and hospitality.
Do you include UI tokens for product teams?
For tech and fintech clients, we deliver Figma and CSS variable packages so product and marketing share the same design language.
What file formats do we receive?
Vector (SVG, AI), raster (PNG at all required sizes), PDF brand book, and organized folders for print, web, and social vendors.
How long does a typical identity project take?
Logo + mini guidelines: 4–6 weeks. Full brand system with operational standards: 6–10 weeks depending on rollout complexity.