Case study

Story ads that sold the stay before the OTA did.

A three-property hotel group relied on OTAs for most bookings and treated social as a photo dump. We produced immersive story and Reels creative — room tours, local experiences, limited packages — and ran retargeting sequences that drove direct inquiries and reduced commission dependency.

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Hospitality Story Ads — Krivon Technologies case study

+61% Direct booking inquiries

4.2× Story tap-through rate

−19% OTA share of bookings

8 Seasonal packages launched

Client: Boutique hotel group

The challenge

Where they started

Properties had strong on-site experiences but weak digital storytelling. Paid spend went to generic room photos with 'Book now' CTAs that underperformed against OTA retargeting. Each property posted inconsistently, diluting brand cohesion across locations.

Static room shots didn't convey atmosphere or local differentiation between properties
No retargeting funnel for guests who visited the site but booked through an aggregator
Seasonal packages launched without supporting creative assets or urgency messaging
User-generated guest content wasn't rights-cleared or formatted for paid placements
Marketing team lacked a production calendar aligned to occupancy gaps and event calendars

Our approach

What we did

Experience mapping

Documented signature moments per property — arrival, dining, excursions — to script story sequences with emotional hooks.

Story & Reels production

Shot vertical-first content on location: room walkthroughs, chef features, and 15-second package teasers with on-brand overlays.

Funnel build

Prospecting stories for inspiration audiences, retargeting for site visitors, and urgency creative for date-specific packages.

Direct booking push

Linked ads to rate-parity landing pages with exclusive perks, tracking inquiry-to-booking conversion by property.

Results

Outcomes that mattered

+61%

Direct booking inquiries

Form fills and click-to-call from owned channels rose sharply during peak and shoulder seasons.

4.2×

Story tap-through rate

Immersive vertical creative outperformed prior static placements on the same budgets.

−19%

OTA share of bookings

Direct channel growth reduced commission-heavy aggregator volume over six months.

Seasonal packages sold out

Package-specific story sequences sold through allocated inventory before generic OTA promotions.

Services involved

How we delivered

Social Media Marketing

Story and Reels creative for hospitality brands across Meta properties.

View service

PPC Services

Performance campaigns driving direct bookings and package inquiries.