Industries
Brand and performance marketing for CPG teams.
Shelf space and ad spend no longer guarantee velocity. Consumer brands need distinctive storytelling, shoppable digital experiences, and paid programs that tie creative testing directly to sell-through — online and in retail partners.
22+ CPG & DTC brands
+52% Avg. ROAS lift
34% Repeat purchase rate
6 Featured reviews
The challenge
Sound familiar?
- Amazon and marketplace listings capture demand while your brand site feels like an afterthought with weak merchandising
- Creative refreshes are slow, so paid social fatigues before the next shoot while CAC creeps up
- Retail partners want co-op campaigns but lack shared reporting on what actually drives velocity
- Product launches lack a unified asset kit — packaging, PDP copy, and social cutdowns all ship inconsistently
- Subscription and replenishment programs underperform because post-purchase nurture is an email blast, not a lifecycle
Overview
Where brand storytelling meets measurable sell-through
Consumer goods marketing sits between brand building and unit economics. Teams are judged on distribution wins and DTC contribution margin simultaneously — which means creative, commerce, and performance media can't live in separate silos.
CPG growth today requires owning the story at every shelf — digital and physical. We connect brand guidelines to shoppable landing pages, retailer-specific promo pages, and paid creative systems built for rapid iteration, not one hero video per quarter.
DTC isn't just a Shopify store — it's a testing lab for messaging, bundles, and offers that inform retail sell-in conversations. We structure analytics so you know which angles drive first purchase vs. repeat, and which creative variants deserve scaled spend.
For brands still primarily wholesale, we build demand programs that drive consumers to store locators, retailer PDPs, and promotional landing pages — with UTMs and promo codes that help you prove marketing's role in velocity, not just awareness.
Capabilities
How we help consumer goods brands grow
DTC storefront optimization
PDP structure, bundle offers, subscription flows, and checkout tests tuned for CPG purchase behavior.
Higher AOV & LTV
Creative testing systems
Modular ad frameworks and UGC pipelines that refresh paid social before fatigue kills performance.
Sustainable CAC
Shopping & catalog ads
Feed optimization, PMax structure, and remarketing segmented by product margin and inventory.
Efficient acquisition
Launch & seasonal campaigns
Coordinated drops across site, email, paid, and retail partner assets with unified tracking.
Aligned omnichannel pushes
Retention lifecycle
Post-purchase email/SMS flows for replenishment, cross-sell, and reviews — not one generic newsletter.
Repeat purchase growth
Brand systems for scale
Guidelines and asset kits so every retailer, influencer, and internal team ships on-brand creative.
Consistent shelf presence
Buyer journey
How your customers decide
01
Problem or discovery
Consumers encounter a need via social, influencer content, in-aisle discovery, or search for a product category solution.
02
Brand & product evaluation
Ingredients, reviews, price-per-use, sustainability claims, and comparison to incumbents shape the consideration set.
03
Channel choice
Buyers choose DTC for convenience and bundles, or retail/marketplace for immediacy — often checking both before purchasing.
04
Purchase & replenishment
First order is won on trust and offer; repeat revenue depends on unboxing, email/SMS lifecycle, and subscription friction.
Recommended services
The right mix for consumer goods
E-Commerce
Shopify storefronts with bundle logic, subscription flows, and conversion-focused PDP templates.
Social Media Marketing
Creative pipelines and paid social testing frameworks that fight fatigue with structured iteration.
PPC Services
Shopping, PMax, and Meta catalog campaigns optimized for MER and new-customer acquisition.
Logo & Brand Book
Visual systems and launch kits that keep packaging, web, and retail POS aligned.
Deliverables
What a typical engagement includes
- Category and competitor positioning audit
- DTC or brand site merchandising architecture
- Shopify theme customization or storefront build
- Paid social and shopping campaign structure
- Creative testing roadmap with asset specifications
- Email/SMS lifecycle flows for launch and retention
- Store locator or retailer promo landing pages (if applicable)
- Monthly MER, CAC, and cohort reporting dashboard
Channels & tactics
Where we focus for consumer goods
Discovery & DTC
Meta & TikTok
High-intent capture
Google Shopping
Distribution
Amazon & marketplaces
Social proof
Influencer & UGC
Retention
Email & SMS
In-store velocity
Retail media networks
Results
Related work & outcomes
DTC skincare launch
Shopify build with subscription upsell, UGC creative testing, and influencer whitelisting.
+52% ROAS in 90 days
Snack brand retail velocity campaign
Store locator landing pages and geo-targeted Meta driving regional sell-through.
+18% regional unit lift
Beverage brand social creative system
Modular ad templates and motion cutdowns for always-on paid social testing.
2.8× creative output velocity
Our process
How we partner with consumer goods brands
01
Discover
Sector audit, competitor review, and buyer research — grounded in how your market actually decides.
02
Plan
Channel mix, messaging, and KPIs aligned to your industry's sales cycle and compliance needs.
03
Build
Web, campaigns, and content produced with sector-specific proof and conversion paths.
04
Grow
Optimize, report, and scale what works — with benchmarks relevant to your vertical.
Related sector
Consumer goods vs. retail & manufacturing
CPG brands often sell through retailers and marketplaces while building DTC as a margin and data channel. Manufacturers selling B2B through distributors face different funnel mechanics — spec sheets, RFQs, and channel partner enablement rather than cart abandonment.
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FAQs
Common questions about consumer goods marketing
Do you work with DTC-only brands and wholesale-first CPG?
Both. DTC clients need commerce and retention depth; wholesale brands need demand programs that prove velocity to retail partners without sacrificing brand control.
Can you manage our Amazon presence alongside our Shopify store?
We focus on owned channels and paid traffic strategy. Amazon listing optimization can be coordinated with specialists; our core work is site, creative, and performance media.
How do you approach creative fatigue on Meta and TikTok?
Structured testing calendars, modular hooks and formats, UGC sourcing, and kill/scale rules based on MER — not waiting for quarterly brand shoots.
What's MER and why do you report on it?
Marketing efficiency ratio (revenue ÷ ad spend) gives leadership a blunt read on whether growth is profitable. We pair it with new vs. returning customer splits.
Can you support product launches with tight timelines?
Yes. Launch playbooks cover pre-launch waitlists, launch-week paid bursts, influencer seeding, and post-launch retention — scoped to your asset readiness.
Do you handle packaging and brand identity?
Logo, visual identity, and brand book work is available. Packaging design is scoped separately with partners if needed.
How do you measure retail sell-through impact?
Geo tests, promo codes, retailer-specific landing pages, and syndicated data where available — we align methodology upfront with what your buyers will accept.
What platforms do you build e-commerce on?
Primarily Shopify for DTC CPG. Custom or headless builds are evaluated when catalog complexity or integration needs require it.